fbpx
BECOME A MEMBER

101 Video Hooks That Will Get You More Clicks

101 Video Hooks That Will Get You More Clicks

We’ve crunched the numbers on thousands of video ads, and we know that the first three seconds of your video ad determine whether or not it will perform. These 101 video hooks included below are proven to help boost ad performance on Meta, TikTok, Pinterest, and more. (They even work for organic videos on TikTok and Instagram Reels.)

Price-Focused

  1. Save time and money with
  2. Save time and money on [task]
  3. Is worth it? Let’s see!
  4. Why is a good
    so expensive and hard to find?
  5. Need affordable
    ? Watch this!
  6. How to find affordable [service]
  7. I can’t believe this only costs [price]

Informative

  1. What’s in ?
  2. Questions I get about
  3. Now you can get X delivered to your door
  4. Thinking about trying
    ?
  5. Let me introduce you to
  6. [category] Tip #X
  7. Here’s how to get [value prop]:
  8. I know this sounds crazy but…
  9. How to get X in just 10 minutes
  10. How to make time for X
  11. Let me show you my biggest life hack for X
  12. Get more [value prop] in your day

Versus the Alternative (or Competition)

  1. Before you try
    , watch this:
  2. Hate [the worse alternative]? Try this!
  3. Thinking about [worse alternative]?
  4. Instead of doing [worse alternative], try this:
  5. Still [the worse alternative to the product]? Watch this:
  6. Something that’s always bothered me about X
  7. Don’t buy X that won’t work. Instead, try this
  8. I tried every
    so you don’t have to: here’s what I found
  9. Stop doing [worse alternative]. Try :
  10. Dealing with [negative experience]? I used to help
  11. Why millennials are switching to
  12. How to do X without [worse alternative]
  13. I ONLY get my
    from [brand name]
  14. I don’t buy my
    from [worse alternative]
  15. [Worse alternative] can be hard to deal with
  16. Your new X alternative
  17. [value prop] without the [negative side effect]
  18. I kept [pain point], so I tried this instead!
  19. If you [pain point] — you need to see this!
  20. I wanted to stop doing X, so I tried this instead

 

 

User Experience

  1. Guys, it’s here…..
  2. What I ordered vs. what I got
  3. [Product] unboxing
  4. Let’s make X with
  5. POV: You tried
  6. A day in the life of X
  7. Get ready with me to do [task]
  8. “Put a finger down”
    edition
  9. Trying home remedies to X
  10. [Product category] ASMR
  11. My friend said X. So I tried
  12. My X went from this… to this… with
  13. Before/After

 

 

 

Responding to Hype

  1. TikTok made me try
  2. Things TikTok made me try #13
  3. This
    is going viral on [social media platform]
  4. I tested the viral
    to see if it lives up to the hype
  5. This
    has over 5,000 reviews… let’s see if it’s worth it
  6. [Publication] can’t stop raving about us
  7. So good it sold out in a week

 

It’s Easier

  1. Are you [accomplishing the goal optimally]?
  2. Life Hack: Try for [pain point]
  3. My go-to for [pain point]
  4. How to easily [task]
  5. [Task] has never been easier than with
  6. My favorite to make [hard task] easier
  7. Here’s my favorite product for [task]
  8. Struggling to do [task]?
  9. So, I’ve been struggling with [task], but has really helped
  10. Easiest way to do [task]?
  11. Make your week easier
  12. Why adults avoid [task]…. makes it easy
  13. [Product] made [task] so much easier! You’ve got to try it
  14. When I use , it’s one less thing I have to worry about

 

submagic

Lists

  1. 5 Ways Helps [pain point]
  2. 3 reasons to buy
  3. 3 reasons to try [service]
  4. Get [value prop] in 3 steps:
  5. Here are 3 ways [worse alternative] affects your life:

 

Other Video Hooks that Address Viewers Directly

  1. Hey, [customer type], you’ve got to try this
  2. People looking for
    , stop scrolling
  3. Wait, have you tried X?
  4. Take control of your X with
  5. Imagine if X was also X
  6. Watch this if you X

 

Facts & Stats

  1. PSA: [statement about product category]
  2. Did you know? [fact about product category]
  3. I just found out [fact about product category]
  4. Are you one of [fact about product category] people who do X
  5. New customers get [discount]
  6. Take [discount] off when you try
  7. I didn’t know X could be related to X
  8. Why is it important to [do product-related task]?

 

There You Have It!

Now that you’re an expert on video hooks, make sure the rest of your ad is a scroll-stopper, too. Check out our free guide Shoot For Your Star. Make sure you’re testing all that creative for maximum growth with our Outlier Method.

 

 

 

 

Rising Women Network is an entrepreneur association with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Receive the latest news

Subscribe To Our Weekly Newsletter

Find Us Here

Facebook-f Instagram Linkedin-in Youtube

Rising Women Network is a trading name of Martine Alphonse Enterprises, LLC

All Rights Reserved © 2022